Risk Perceptions Using Urban and Advanced Air Mobility (UAM/AAM) by Applying a Mixed Method Approach

From a mobility rationale, advanced air (AAM) and/or urban (UAM) claims reduction in travel time with integration into intermodal transportation networks and ground traffic congestion due to the current modal shift air, ultimately contributing more sustainable transportation. Starting 2025, South Korea is planning operate taxis between International Airport Seoul downtown. This study applied mixed-method approach identify barriers use of by investigating consumers’ risk perception taxis. A focus group interview yielded scale 18 items across five dimensions. Next, through exploratory factor analysis, were reduced 10 two dimensions: safety (6 items) cyber (4 items). The findings this will offer practical guidelines for creating marketing tools designing strategic management using assist efficient business model that destination organizations, developers, policymakers can utilize.